Developing E-Commerce Customer Satisfaction, Trust, and Loyalty in the Essay

evolution E-Commerce Customer Satisfaction, Trust, and Loyalty in the UK Market - Essay ExampleThe population of internet users worldwide was most 934 million is 2004 and it experienced a steady harvest-tide of about 14% by the end of 2005 (Karim, 2013 Lodorfos, Trosterud and Whitworth, 2006). net access is no more limited to surfing, gaming, media downloading and uploading and social networking but with widespread internet usage, the volume of online obtain and amount of money spent on e-shopping continues to increases in a steady manner as self-assertion of consumers in online shopping has stabilised. Consequently, the global e-commerce revenue from internet shopping was observed to be around 91 billion in the United Kingdom in 2013 (Capgemini, 2014 Digital St rankgy consulting, 2014). According to reports, the growth rate in mature markets is gradually declining and retailers are seeking unconventional opportunities so as to meet their growth targets. Retailers presently cons idering e-commerce an unconventional growth engine through which they can access the global market plot a few continue to focus on establishment of greater number of physical stores (Lodorfos, Trosterud and Whitworth, 2006).The theme aims at establishing consumer relationship in terms of trust, fealty and gladness with respect to ecommerce. Therefore, it is important to understand magnificence of consumer satisfaction, trust and loyalty from marketing perspective. In the following section of the paper, current developments in ecommerce have been discussed. Alongside, consumer satisfaction and loyalty have been assessed in an elaborate manner. The literature review covers various theoretical approaches to consumer satisfaction, trust and loyalty as well as impact of the same on ecommerce industry of the UK has been discussed based on new surveys and reports conducted by organisations such as Mintel and Deloitte. For ensuring high quality in the literature review, various peer r eviewed journals and reports from true(p)